Best Practices

1. Overview Best Practices

1.1. Best Practices for Electronic Mailing List Management

1.2. Best Practices for Check Boxes

1.3. Best Practices for Third Party Signups

1.4. Best Practices for Automatic Signups

1.5. Best Practices for Online Businesses Contact Information

1.6. Best Practices for Resolving Complaint Issues

1. Overview

The following are a set of standards TCATS refer to as, “Best Practices for Online Marketing and Business Conduct“. Any reputable company readily abides by these standards of conduct because they are simply put, the right thing to do.

1.1. Electronic Mailing List Management

1.1.1. Confirmed OPT-IN as outlined herein:

1.1.1.1. First there is the initial contact from the end user requesting to be placed on your mailing or subscription list. This can be done by:

1.1.1.1.1. An online form or through regular email.

1.1.1.1.2. A signup at shows or other venues.

1.1.1.2. You must then send a confirmation notice acknowledging the receipt of the request to be placed on any mailing or subscription list.

1.1.1.2.1. This confirmation request must contain a unique token, other then the email address of the recipient.

1.1.1.2.1.1. Any individual’s email address is too easy to forge subscribe since the from line can easily be forged.

1.1.1.3. The recipient must then reply to your confirmation request with the token within the body or subject of the reply email.

1.1.1.3.1. Any failure to respond to your confirmation request by the recipient will be deemed as a forgery or an attempt to sign another up against their will.

1.1.1.4. Any response that does not contain the unique token will:

1.1.1.4.1. Be discarded as an attempt to sign somebody on to your list against his or her will and without his or her permission.

1.2. Check Boxes

1.2. Checked Boxes and/or Radio Buttons.

1.2.1. Any pre-checked box is to be plainly visible.

1.2.1.1. Preferably, all check boxes are left unchecked so action on the potential recipient’s part is required.

1.2.2. The purpose of any check box must be worded in easy to understand language.

1.2.2.1. So there can be no misconception as to what un-checking or checking the box and/or button will result in.

1.3. Third Party Signups

1.3.1. Third party registration requires complete and accurate records.

1.3.1.1. Complete records of all the confirmation details.

1.4. Automatic Signups

1.4.1. Automatic signups of people are prohibited.

1.4.1.1. This is OPT-OUT spamming.

1.5. Online Businesses Contact Information

1.5.1. Full and Accurate domain registration information.

1.5.1.1. The admin, technical and Billing zones must be accurate and up to date according to RFC standards.

1.5.2. Accurate mailing and street address.

1.5.2.1. Your business contact information must be current and valid. This includes but is not limited to your mailing address, your physical address and your telephone number.

1.6. Resolving Complaint Issues

1.6. Resolution of complaints are to be handled in an expedient and professional manner.

1.6.1. An abuse account as per RFC standards will be required.

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